Make Your Content Sound as Good as It Looks

So here’s the thing… (and this might surprise you)

You’re spending hours perfecting your videos – great visuals, solid script, decent lighting – but people still aren’t sticking around to watch. They’re clicking away before your call-to-action.

What’s going on?

Let me tell you what I discovered after 30 years composing music for TV commercials and mainstream shows and over a decade helping online creators…

It’s not your message. It’s not your visuals. It’s your sound.

Think about it… every video that’s ever made you feel something – every ad that stuck in your head, every piece of content that made you take action – had one thing in common: strategic music that worked on a subconscious level.

Studies show the right soundtrack can shift how people perceive your message by up to 37%. But here’s the problem…

Most creators treat music like wallpaper. They slap on a generic track and hope for the best.

There’s a better way.

What if your videos could sound as intentional as they look?
What if you could use music strategically to keep people watching, feeling, and taking action?

Want to see what’s possible?

Here’s What Most Creators Don’t Realize...

Your brain processes sound incredibly fast – often before you’re even consciously aware of what you’re seeing. Which means before someone even consciously decides whether they like your video, their subconscious has already been influenced by your soundtrack.

The research is mind-blowing:

A study at Heriot Watt University found that background music shifted people’s perception of the exact same product by an average of 37%. Same product. Same presentation. Different music = completely different response.

Another study showed that when people were under time pressure to make decisions (sound familiar when someone’s scrolling through content?), they were significantly more willing to pay premium prices after hearing strategically chosen music.

But here’s the kicker…

Only 1 in 7 people realized the music had influenced their decision. It’s happening completely under the radar.

So while you’re focusing on better lighting and sharper editing, your audience’s buying decisions are being shaped by that generic royalty-free track you grabbed in 30 seconds.

How I Stumbled Upon This “Secret“

So here’s my story… (and why this might help you too)

For 30 years, I’d been composing music for TV commercials working closely with Ad agencies for various brands, and was lucky enough to have my music used in Hollywood movies like Bad Teacher (Cameron Diaz), and cult TV shows like Bo Selecta in the UK.

But then in 2009, everything changed…

I started creating my own online content, and suddenly I was completely out of my depth. I was so busy trying to learn cameras, lighting, editing software – all this new visual stuff – that I completely forgot about the one thing I actually knew how to do...the music strategy.

And you know what? Even with all my background, I was making the same mistakes you probably are right now…

My videos looked decent but just weren’t connecting.

That’s when I actually remembered what I should have been doing all along. In my old world, we never just “picked a track.”

Every piece of music was strategically chosen to trigger specific emotions at specific moments. There was a whole method behind it.

So I had to relearn everything from a creator’s perspective.

I started applying what I knew from the professional world to online content creation. Not the complicated stuff – just the simple principles that actually move the needle.

Turns out, it made all the difference.

Now I help other creators bridge that same gap – using music strategically without needing years of experience or getting overwhelmed by the technical stuff.

Ready to Make the Switch?

Here’s the thing… you’re already putting in the work to create great content.

You’re spending time on the visuals, crafting your message, editing everything together. You’re so close to having videos that really connect with your audience.

The missing piece? Strategic music.

And the good news is, you don’t have to figure this out the hard way like I did.

Here’s what you get in the Free Music Starter Kit:

Plus access to our private creator community where you can get feedback and see what’s working for others.

All completely free.

🎧 Ready to hear the difference for yourself?

See what happens when you harness the power of music to drive sales and increase conversions